After two solid and hectic weeks on tour and over 130 stores visited ….some briefly
….but others in detail, its now time to summarise the best of best and explain why!
1] Urban Outfitters Stockholm is situated in an old art deco cinema and the store experience extend the theatrics
2] Burberry Regent Street London is the brand new international fashion flagship that combining up to the minute technology
3] Ikea Stockholm apart from being the biggest Ikea store in the world it has this amazing circular spirally ‘racetrack’ starting at level4
4] Dussmanns Berlin for proving that with clever merchandising and VM there’s lots life left in bookstores
5] Primark in Stradford, Oxford St or Tottenham Circus consistently prove the formula of cheap on trend fashion…in serious volume
6] KaDeWe Berlin for 6 floors of premium department store retailing with the best food hall [in the world]on top
7] Victoria’s Secret New Bond St London for spectacular ‘angles’ windows and 3 floors of seductive selling
8] H&M’s new flagship store in Stockholm with a clever & simple VM overlay is the ultimate value softgoods department store
9] 14oz Berlin is simply the best jeans store in the World and proof that you don’t have too sell denim off price
10] Clas Ohlson Stockholm delivers on its positioning of ‘Modern Hardware’ with the best organised and easiest to shop hardgoods store