To develop the store of the future.


 To build an engaging and integrated customer experience that gives
the customer more reasons to shop with the brand; as well as make the
most out of their time when they’re in store.


Identify the future needs of the customer – using quantative data and market analysis. Then designing a new store concept around the way the customer wants to shop from product to solutions.


30.8% increase in sales; strong growth in basket size and average transaction.
The concept to now be rolled out across the network.