London Retail Tour: Harvey Nics & The Rise of Menswear

London Retail Tour: Harvey Nics & The Rise of Menswear

Last month we were in London checking out retail. We were totally blown away by Harvey Nichols recently renovated Men’s department – which sits on their lower ground floors 1 and 2(easy to access from the store’s entry…aka no going up floors and floors to get there).

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To us it seems that most of the innovation in fashion has been in menswear, which is nice to see given the two genders shop quite differently. In fact a study from the Wharton Business School called ‘Men Buy, Women Shop‘, found that women see shopping as a social discovery activity where they can enter a store without knowing what exactly they are going to buy; whereas men often enter with more purpose – it’s more of a mission than a meander.

Just contrast their reasons for not returning to a store – for women their top reason is not being able to find service, whereas for men it was not being able to find a parking spot and the product they were after being out of stock.

So, we all get the point the way we shop is different – now back to Harvey Nics.

Their menswear floor is designed for this more male approach to shopping, a one-stop-shop, where books, beauty, fashion and a bar are combined in an environment which feels masculine…very un-department store.

Denim Bar and Casual Wear

Denim Bar and Casual Wear

They’ve pulled the whole story together to great a place to ‘mission shop’ – there’s a full denim bar, underwear, shoe department, tailor and suiting as well as design goods for home.

Suiting and Sneakers

Suiting and Sneakers


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Shoes and Stationary

 

Luggage and Beauty

Luggage and Beauty

If you’re in London, it’s worth checking-out.

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