It seems like it’s the month for having a pop-ups.
Here’s another one, this time it’s Burberry with their Maker House at 1 Manette Street in London. It’s in operation from the 20th until the 27th of September to coincide with their presentation at London Fashion Week. Which, as a side note, will involve them creating a direct-to-consumer model (ie. you can buy from the catwalk).
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Makers House is dedicated to Britain’s finest makers and completed in partnership with ‘The New Craftsman’. The New Craftsman are an organisation dedicated to showcasing and preserving the skills and craft products of the British Isles. As an iconic British brand it makes sense that Burberry would align with this group.
The pop-up involves installations, demonstrations and performances like Sculpting, Silk Screen Printing, Calligraphy – all brought to life by some of Britains finest craftsman – and ladies (as the name suggests). For example, you can listen to Silversmith Grant McCraig while he demonstrates metal working; or the Burberry Archivists while their explain the brand’s history.
According to Christopher Bailey, Chief Creative and Executive Officer of Burberry “This week long exhibition aims to nod both to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work.”
It’s a new and different way for the brand to showcase the quality that sits behind it’s clothes – that sometimes isn’t evident or even visible when the aesthetic is copied by a fast fashion retailer.