The Delivery Wars

The Delivery Wars

We all know that as technology and innovation have developed, our ability to wait patiently has decreased. First it was the introduction of broadband causing the trill of a dial up tone to push even the calmest of us over the edge. Next it was the inability to wait for tomorrow’s newspaper with the instantaneous speed of content via Twitter. Now the battle for speediest product delivery has been waged.

Uber currently holds the crown as the king of fast delivery, with their UberRush service changing the game in 2015. And while adoption in Australia has been slow, we are finally seeing retailers take note with some exciting developments announced recently.

Just last week Harvey Norman announced plans to step up their click and collect option further, by introducing a three-hour delivery option.

Partnering with delivery startup Shippit, Harvey Norman customers now have the ability to schedule a preferred delivery time between 7am and 10pm – with the added ability of GPS tracked deliveries. The service covers small appliances, consumer electronics, and small goods purchased online and customers even have the option to rate their experience and provide feedback on the delivery itself.

Australia Post has been busy implementing strategies to up their delivery game. The national service has been working with the civil aviation authority, CASA, testing the viability of drone-delivery for small parcels. The trial aims to understand what can be delivered, how far it can travel, and ultimately, how customers could receive a parcel in a safe and secure manner.

Until they can get their drones off the ground, AusPost will just have to work with their more recent $500 million deal with Qantas Freight to establish a domestic air-freighter network to be used exclusively by Australia Post and StarTrack customers. The five-year deal will see six freighter aircraft used to transports domestic mail, parcels and express post until mid-2020.

 

Australia Post has been trialling Drone delivery technology in recent months.

Australia Post has been trialling Drone delivery technology in recent months.

Meanwhile, fellow B-Corp and delivery service new comer Sendle is making waves as it inks a new deal with online marketplace Etsy. The partnership caters delightfully to the Etsy Australia community, which is predominantly made up of small, home business owners and mothers with little time on their hands. Sendle’s disruptive door-to-door, app-based, flat-rate, reviewer based strategy gives Esty sellers access to low, flat-rate pricing Australia wide without the need to leave their house.

It’s exciting to see Australian retail begin to catch up with overseas leaders, but with American Apparel announcing a one-hour delivery service in the US it look like the delivery wars will rage on.

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