We love this, it’s a simple and fun activation for Ikea in the UK.
Basically Ikea has set up a cafe in London that will serve you breakfast in a bed. So no table and chairs – you sit in an Ikea bed and eat. Sounds like heaven.
The cafe will be open from May 18-20th. To score a place at the cafe, customers have to book a ‘single’ or ‘double’ Ikea bed for 45 min max from 7am until noon for a traditional Swedish breakfast. Then, from noon until 3pm the beds can still be booked for an afternoon nap. Sleep specialists are on hand if you need it.
The cafe will have 4 breakfast sitings in the morning with 64 people per sitting – that’s a lot of ZZZZZ.