As if department stores weren’t having a hard enough time staying relevant, tech start-ups are putting the boot in.
Launched this month, Spring is a mobile app ‘department store’. They are currently partnering with over 100 retail partners like Levi’s, Michael Kors, Helmut Lang, Warby Parker, Opening Ceremony to name a few.
The app is best described as a department store meeting a social network. It’s design looks like instagram plus it lets users follow brands. Based on what users like, Spring, will then suggest other brands and products they might like. The customer can then buy through the app – without having to fill out a long form, as most details are captured when you register ( all fulfilled by that specific retailer).
To quote it’s founder David Tisch ‘the goal is to give brands a direct-to -consumer model, to bypass department stores, which take a large cut out of a brand’s profit margin on every item sold’.
Now, Spring isn’t just another ‘young kids in a garage app’ it has the potential to be a serious heavy hitter. Why, you ask? It has a pool of pretty serious investors.
Then there’s the list of funders: Google Ventures, Andy Dunn (CEO of Bonobos), David Gilboa (Co-dounder of Warby Parker), Rachel Zoe, Groupe Arnault (LVMH CEO Bernard Arnault), Andrew Rosen (co-founder of Theory), Lew Frankfort (Chairman of Coach)…and it goes on.