It’s a widely accepted retail trend that the longer a customer stays in your store, the more likely they are to make a purchase. It is therefore important to ensure your store design and strategy effectively encourages people to stick around.
Fortunately, there are some quick and simple methods for improving your retail design to help boost the amount of time customers want to spend indoors.
Make customers comfortable
As the winter months creep closer and the temperature starts to drop, encouraging shoppers into your bricks and mortar store is going to become more difficult.
It is crucial, then, to ensure that if a brave soul does venture into your shop, that you make the experience as comfortable as possible. During the colder season, this could be as simple as raising the temperature indoors, however it can also go much further than this.
Having a greeter on the door who can offer to take people’s coats and umbrellas will mean that your customers can comfortably navigate the store without bumping into shelves. Additionally, this means the shoppers have their hands free to pick up, carry and purchase your goods.
Engaging consumers in demonstrations and entertainment can help keep them in store longer, as people are inclined to stop and watch a moving screen or learn something about a new product from a live demonstration.
Depending on your retail brand, there are a variety of options you could consider, including cooking lessons in food-based stores, branded video displays in clothing stores or even product demonstrations in a more particular enterprise.
Hire engaging and friendly staff
While a number of consumers might claim to prefer being left alone while shopping, most retailers in Australia understand the importance of hiring engaging staff.
A welcoming and friendly team member will help customers feel wanted in the store, and can encourage them to stay longer because they know they will get the attention they require if they need it. Even when some customers complain about employees being too pushy, it is better to have engaged an independent shopper than to have ignored a customer who needed assistance but was too shy to ask.