The Shepparton Preserving Company (SPC), long facing financial strife, has seen a sudden turnaround thanks to social media buzz and a new sales deal with supermarket chain Woolworths.

A simple message sent out via social media platform Twitter appeared on last month, sparking almost eight million retweets and messages surrounding SPC foods. This was of colossal benefit for the company, bringing relevance and support. Social media has been a powerful tool for many businesses, especialy those that have struggled with community interaction.

In further good news, a deal was announced recently that will ensure fruit is supplied to Woolworths for the next five years, building on a deal inked last year between the two companies.

“Woolworths is delighted to be extending this partnership with SPC to help support the company into the future. We have extended the deal on canned fruit, and added a new supply deal on tomatoes,” said Tjeerd Jegen, managing director of supermarkets and petrol.

“We know that our customers want to buy good Australian-grown products and this deal will see Woolworths Select brand tinned fruit continue to be grown in Australia by Australians.” said Mr Jegen.

Partnerships between Australian companies is great for growth of the economy and retail branding, as supporting local farmers and businesses is a big part of Australian culture. The deal should ensure SPC continues to grow over the next few years., with potential for product expansion around Australia.

“Woolworths has really embraced the fact that Aussie consumers are demanding more and more home-grown products,” said SPC Managing Director Peter Kelly.

He went on to explain how grateful SPC was for the support of Australians who place an importance on where food comes from. The market for locally grown foods will likely continue to expand, driven by both a need for community support and healthy eating.

Following the deal, it would appear that a strong year lies ahead for SPC and Woolworths.

Author Pippa Kulmar

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