As the digital retail marketing trends become more popular, many companies are turning to content marketing to boost their strategies and stand out from others while providing consumers with valuable information.

In fact, content marketing has become so popular it is used by 93 per cent of B2B marketers surveyed by global cloud computing organisation Brightcove.

Additionally, an infographic from real time media analysts Chartbeat shows more than 92,000 original articles are posted to the web every day.

Content marketing involves sharing and creating relevant and informative branded information through various channels.

This could be through an infographic, blog, whitepaper or e-book.

Content marketing is an innovative method of reaching and engaging customers online. By successfully adopting this strategy,retailers in Australia could benefit from increased brand awareness, lead generation and customer acquisition.

Information for clients

Retailers can provide web users with relevant and useful information about their company, industry trends, past and future projects and any other interesting knowledge.

This is particularly useful as approximately 70 per cent of customers say they prefer to learn about a company through articles rather than ads, according to an infographic from UK marketing blog Mediabistro.

Boost SEO results

One of the major benefits of using content marketing is increasing your search engine optimisation (SEO) results.

By regularly uploading relevant and unique content and creating links by sharing these high-quality messages across various social media sites, you can improve your search engine rankings and web traffic.

Call to action

Relevant and engaging content can also be an ideal retail strategy to encourage passive online viewers to become active consumers.

With a targeted content marketing strategy, articles can draw customers to a company’s web page and inspire them with a call to action within the content body.

Even by simply suggesting an observer fill out an online form to receive more content, this marketing strategy can encourage passive consumers to connect with an organisation.

Author Pippa Kulmar

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