eBay Australia has forecast more mobile purchases on Australian websites will occur on Sunday December 8 than on any other day before, according to a November 28 report from Insider Retail.

Around 2.3 million Australians are expected to visit eBay and complete a record 1.28 million transactions via a mobile device on this day.

Retail research conducted by the online company predicts a 30 per cent increase on last year’s busiest day – December 9.

“Low interest rates has seen consumer confidence rise to its highest levels this year, which means Australians are feeling good about gifting in the lead up to Christmas,” eBay Australia Buyer Experience Director Nicolette Maury explained.

An increasing trend in the use of mobile devices for shopping via online retailers in Australia means those visiting eBay Australia on a connected device will now outnumber their desktop counterparts.

On December 8, eBay expects a piece of women’s clothing will sell every eight seconds and a piece of fashion jewellery will sell every 20 seconds via a mobile.

A record $5 million worth of goods are forecast to be purchased on a connected device on this day, which will be a 40 per cent increase on the equivalent day in 2012.

“It’s become really clear this year that Australia is a nation of multi-taskers, using connected devices to multi-screen from the couch or to search for Christmas gifts on the way to work,” Ms Maury said.

Businesses with investment and connections in online retailing are encouraged to embrace the growing mobile retail trend.

By ensuring web pages are easily accessed by a mobile device, and formatted for simple and efficient shopping on a small screen on the go, you can encourage patronage from the increasingly connected mobile consumer.

PayPal’s Australian branch has confirmed that the mobile trend is not just isolated to eBay, with the online payment provider expecting to see one in three transactions completed via a connected device during the festive season this year.