British confectioner Hotel Chocolat will begin exporting its luxury chocolate products to Australia as the brand continues to expand its reach.

The chocolatier, which claims to be one of Britain’s original e-tailers, has made a number of improvements in recent months – including bringing on new creative director Timothy Rennie, who formerly worked for Vogue and Vanity Fair magazines.

Following a website revamp in February 2013, The Grocer now reports that Hotel Chocolat is set to take the Australian retail market by storm.

Department store retailer David Jones will begin stocking Hotel Chocolat products shortly, which could pave the way for further expansion into Australia in the future.

The news comes as Hotel Chocolat also expands its UK reach by opening a brand new cocoa cafe in central London. Located in High Street Kensington, this re-fitted shop offers customers a choice of more than 40 cocoas, as well as a range of chocolates and gifts for customers.

Seating is available at the back of the store, which also offers some of the retailer’s most unique products, including cocoa pesto, according to The Grocer.

Assessments are currently underway to evaluate which other Hotel Chocolat shops may be suitable for conversion into this type of cafe – the retailer already operates the exclusive Roast + Conch cocoa cafes, which offer all-day menus, bean roasting and chocolate-making, among other services.

Hotel Chocolat offers a number of unique experiences for its customers through its online and retail stores. Its Chocolate Tasting Club, for example, is an online hub for the retailer’s members-only tasting club, which allows members to sample and give feedback on new chocolate recipes before they are released to the public.

Uniquely, the retailer also operates Rabot Estate, a working cocoa plantation in St Lucia that also boasts a luxury hotel and exclusive spa, Cocoa Juvenate.