At a time when some retailers are struggling, the interactive entertainment sector has posted $1.161 billion in traditional retail sales for 2012.

The Interactive Games and Entertainment Association (iGEA) explained that this data doesn’t take into account the increased popularity of the mobile and digital space.

“As Australians consume video games across a broader range of mediums, it’s becoming harder to get a true indication of the value of the industry via a single source,” explained iGEA chief executive officer Ron Curry.

Even though sales have decreased 23 per cent compared to the previous corresponding period, Mr Curry believes that people are shifting towards other methods of consuming interactive entertainment.

The data, compiled by independent market researchers NPD Group Australia, emphasised that annualised franchises remain a hit with consumers, as the likes of Call of Duty and FIFA sold well in December.

Based on the top ten computer and video games in December last year, the value generated by these ten titles alone accounted for 46 per cent of sales, marking a 12 per cent rise from the previous year.

The figures suggest that people are becoming more price-conscious with their purchases, as consoled bundled with accessories or software increased 66 per cent over the 12-month period.

Gaming peripherals also witnessed a rise in sales and value in 2012, increasing 20 per cent primarily due to the success of Skylanders Giants.

Looking to the future, technology analyst firm Telsyte anticipates that Australians will spend over $730 million on digital games subscriptions, virtual goods and mobile games over the coming year.

This will represent an 18 per cent rise on the $620 million generated last year, which could be driven by the use of mobile app gaming on smartphones and tablets.