It’s no secret that more and more Australians are seeing the benefits of shopping online, with consumers citing convenience, value for money and efficiency as just some of the advantages.
While Australia as a nation enjoys the ease of shopping through the keyboard, tastes and spending trends differ significantly across the country.
Recent data obtained from ShopStyle.com.au revealed the habits of Aussie consumers, with the results showing a marked difference in geographic locations.
Hobart residents showed a penchant for Armani underwear in their internet searches, followed by black bubble dresses and leather belts.
Perth ladies prefer to take their shoe shopping online, with flatform shoes ranking as the number one search in the Western Australian capital, with Adidas heels and Christian Louboutin also in the top 20 search.
It’s all about designer gear in Sydney, with shoppers favouring designer watches and jewellery from Marc Jacobs and Michael Kors.
Melburnians were a little more casual, with jelly sandals and shoes ranking in the top two searches, followed by bandage dresses.
Brisbane’s tropical climate is reflected in its residents’ online shopping habits which reveal beach dresses as among the top search items.
Shoppers in the South Australian capital enjoy surfing the net for lace dresses, crop tops and Mimco bags.
ShopStyle.com.au country manager Laura Yeomans told News Limited that the fashion website’s figures were analysed over a 12 month period.
“The data shows what we’ve long suspected, which is that each Australian city has its own distinctive style,” Ms Yeomans explained.
Separate figures from the National Australia Bank show that the strongest online markets reside in the ACT, the Northern Territory and Western Australia.
At the other end of the spectrum, South Australians and Victorians hold the smallest market for online spending per capita.
Western Australian regional purchases recorded the biggest growth year-on-year with a 45 per cent increase, while spending in regional Australia spiked by 30 per cent in the same period.