San Sebastian is full of unique concepts and stores with a different spin…and the chocolate factory is just one of many!
First impressions is that of an upmarket high quality purveyor of deep rich chocolates …and it is …but with a modern attitude
It uses humour and currency to create interest and frequency of visitation
You have to love their spin on Halloween….or even the way they sell 250 or 500grams of ‘happiness’ or ‘the good life’
Or why take one when you can ‘take 5′
The store interior is the ‘Lush of chocolates’ …soft lighting, benches and clever graphics ….all very involving
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